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BUSINESS CASE · SAMPLE CALCULATOR

See where the business case comes from.

This sample calculator shows the levers behind a business case for Cogentric Enterprise Digital Brain. Describe your business, choose the business cases that matter to you, and see a modeled view of the value.

Start with your levers Build it on your numbers
THE LEVERS

Your business, your business cases, your value.

1 · Your business

Describe the business in scope

Rough numbers are fine. They set the size of each business case.

2 · Business cases

Choose where the value comes from

Each one is a lever in the business case. Set the improvement you would assume; the starting values are illustrative.

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Modeled annual value
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See the breakdown ↓
HOW THE NUMBERS WORK

Seven levers, each with a simple formula.

Each business case sizes what the problem costs today, then applies the improvement you assume. Nothing here is a Cogentric benchmark.

Reduce manual data work

Records created or changed each month × minutes of human work per record × loaded hourly cost.

4,000 records/mo* × 10 min × $55/h

Cut rework from data errors

Records changed × share that needs fixing after go-live × minutes to rework × hourly cost.

15% reworked × 20 min × $55/h

Get products and suppliers to market faster

Margin deferred while new products wait to be channel-ready and new suppliers wait to be onboarded.

21 days × $10/product-day; 30 days × $500/supplier-day; 25% margin

Help buyers find the right product

Digital orders × order value × search failure rate × share of failures that become a lost order × margin.

$250 order · 12% failed search · 10% lost · 25% margin

Reduce returns caused by product data

Digital orders × share returned because the item did not match its data × cost per return.

2% data-caused returns × $30

Resolve duplicate customer and supplier records

Party records × duplicate or bad-record rate × yearly cost of each one.

8% duplicates × $10 per record per year

De-risk a PIM, MDM, or ERP migration

Program budget × share that is data work × overrun risk on that work. One time, kept out of the annual value.

30% data work × 25% overrun risk

Value is the cost of the status quo × the improvement you assume. Figures in mono are the illustrative starting values; revenue effects are converted to margin so the value is not overstated. *Volumes scale from your levers: records changed per month ≈ 1 in 30 products; new products per year ≈ 5% of products; new suppliers per year ≈ 1 per 2,000 products. Revenue in scope is used only for the share-of-revenue check.

WHY THESE LEVERS

The costs are real, even before you measure your own.

82%

of respondents spent one or more days per week resolving master data quality issues.

McKinsey & Company, May 2024
56%

of benchmarked ecommerce sites fail to adequately support users' search needs.

Baymard Institute, Apr 2026
53%

of organizations face duplicate records in their CRM.

Validity, May 2024
49%

of surveyed companies already live on their new ERP platform said costs exceeded their original budgets.

ERP user-group survey, Jul 2024

Industry research, for context only. None of these figures is used in the calculator or describes what your business will see.

FROM SAMPLE TO BUSINESS CASE

Your business case is built on your numbers, not ours.

  1. 01

    Your numbers

    In discovery we replace every illustrative value with your own: volumes, time per record, loaded cost, search and return rates, duplicate rates, program budgets.

  2. 02

    Agreed assumptions

    Together we agree a conservative, expected, and stretch improvement for each business case. Nothing is assumed for you.

  3. 03

    Measured in a pilot

    A pilot on your data measures the baseline and the change, so the business case moves from modeled to measured.

Build the business case with us Prove it on your data

Bring us your hardest data problem.

Whatever seat you sit in, the conversation starts with your own data.

Bring us your hardest data problem