Data used to be measured by whether it was complete enough to publish, or clean enough to match. Search engines, AI assistants, marketplaces, and agents now need to know what a product does, what it works with, and what can replace it, and who a customer or supplier is connected to and which record is authoritative.
Can we populate the fields?
Can people and machines understand what this record means?
A product or customer record can be complete in your systems and still be poorly understood by a person, an AI assistant, or an agent.
This is a self-assessment, not a measurement. It shows where your answers place your data on the four levels, so a real challenge has somewhere to start.
Which data are you thinking about?
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Bring the data nobody wants to touch. Up to 10,000 raw product or party records, as they are.
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Start small with one category or one customer master. Or bring us the problem everyone says is too difficult. Don’t clean it first.